Dartmouth-led study finds overemphasis on toy giveaways in TV ads unfairly promotes fast-food to children

(The Geisel School of Medicine at Dartmouth) A new Dartmouth-led study, published this week in the journal Pediatrics, has found that the disproportionate use of premiums within child-targeted TV advertising for children's fast-food meals is deceptive, violating the industry's own self-regulatory guidelines.